:root{
  /* Core */
  --text-dark: #111111;
  --text-muted: #5f6368;

  /* Assist-ish accents (based on your logo vibe) */
  --accent: #F05123;          /* primary: assist PPC red/orange */
  --accent-hover: #d8471f;

  /* Optional secondary (use sparingly) */
  --accent-2: #43B4E3;        /* blue (if you still want a blue option) */

  /* Background + borders */
  --bg: #ffffff;
  --bg-soft: #f6f7f9;
  --border: #e9edf2;

  /* Layout */
  --max-width: 1100px;

  /* Radius + shadow (subtle) */
  --radius: 14px;
  --shadow: 0 10px 30px rgba(17,17,17,0.06);
}


body {
  font-family: system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
  color: var(--text-dark);
  margin: 0;
  line-height: 1.6;
  background: #fff;
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 20px;
}


.site-header .nav-cta{
  background: var(--accent);
  color: #fff;
  padding: 10px 16px;
  border-radius: 999px;
  text-decoration: none;
  font-weight: 700;
  line-height: 1;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  white-space: nowrap;
  box-shadow: 0 10px 22px rgba(240,81,35,0.20);
}

.site-header .nav-cta:hover{
  background: var(--accent-hover);
  opacity: 1;
}

/* ================= HEADER ================= */

.site-header{
  padding: 16px 0;
  border-bottom: 1px solid var(--border);
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(10px);
}

.header-inner{
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: nowrap;            /* prevent stacking */
}

.logo a{
  display: inline-flex;
  align-items: center;
  line-height: 1;               /* avoids weird vertical spacing */
}

.logo img{
  height: 30px;
  width: auto;
  display: block;
}

.nav{
  display: flex;
  align-items: center;
  gap: 22px;
}

.nav-login{
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
  color: var(--text-muted);
  transition: color .15s ease;
}

.nav-login:hover{
  color: var(--text-dark);
}


.nav-cta{
  display: inline-flex;
  align-items: center;
  justify-content: center;
  line-height: 1;
  padding: 10px 16px;
  border-radius: 999px;
  white-space: nowrap;
}


/* ================= BUTTONS ================= */

.button{
  padding: 13px 18px;
  border-radius: 12px;
  text-decoration: none;
  font-weight: 600;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  transition: transform .12s ease, box-shadow .12s ease, opacity .12s ease, background .12s ease;
  white-space: nowrap;
}

.button.primary{
  background: var(--accent);
  color: #fff;
  box-shadow: 0 10px 22px rgba(240,81,35,0.20);
}

.button.primary:hover{
  background: var(--accent-hover);
  transform: translateY(-1px);
}

.button.secondary{
  border: 1px solid var(--border);
  background: #fff;
  color: var(--text-dark);
}

.button.secondary:hover{
  transform: translateY(-1px);
  box-shadow: var(--shadow);
}


/* mobile header */
@media (max-width: 700px){
  .header-inner{
    flex-wrap: wrap;
    gap: 12px;
  }

  .logo img{
    height: 28px;
  }

  .nav{
    width: 100%;
    justify-content: space-between;
    gap: 12px;
  }

  .site-header .nav-login{
    font-size: 14px;
  }

  .site-header .nav-cta{
    padding: 10px 14px;
  }
}


/* ================= SECTIONS ================= */

.section {
  padding: 100px 0;
}

.soft-bg {
  background: var(--bg-soft);
}

/* ================= HERO ================= */
.hero{
  background:
    radial-gradient(900px 500px at 10% 10%, rgba(240,81,35,0.10), transparent 60%),
    radial-gradient(900px 500px at 80% 30%, rgba(67,180,227,0.08), transparent 55%);
}
.hero h1{
  font-size: clamp(36px, 5vw, 58px);
  line-height: 1.06;
  margin: 0 0 18px 0;
  letter-spacing: -0.02em;
}

.hero p{
  font-size: 18px;
  color: var(--text-muted);
  max-width: 52ch;
  margin: 0;
}

.cta-group{
  margin-top: 28px;
  gap: 14px;
}

/* ================= GRID ================= */

.grid {
  display: grid;
  gap: 40px;
}

.grid-3 {
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
}

.card{
  padding: 26px;
  background: #fff;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  box-shadow: none;
  transition: transform .12s ease, box-shadow .12s ease;
}

.card:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.card h3{
  margin: 0 0 8px 0;
  font-size: 18px;
  letter-spacing: -0.01em;
}

.card p{
  margin: 0;
  color: var(--text-muted);
}


/* ================= PRICING ================= */

.pricing-wrap{
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: start;
}

.pricing h2{
  margin: 0 0 14px 0;
  font-size: 28px;
  letter-spacing: -0.02em;
}

.pricing-price{
  font-size: 56px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin: 0 0 12px 0;
}

.pricing-price span{
  font-size: 18px;
  font-weight: 700;
  color: var(--text-muted);
}

.pricing-lead{
  margin: 0 0 18px 0;
  color: var(--text-muted);
  max-width: 52ch;
}

.pricing-points{
  list-style: none;
  padding: 0;
  margin: 18px 0 0 0;
}

.pricing-points li{
  position: relative;
  padding-left: 26px;
  margin-bottom: 12px;
  color: var(--text-muted);
}

.pricing-points li::before{
  content: "•";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-size: 20px;
  line-height: 1;
}


.pricing-card{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 26px;
  box-shadow: var(--shadow);
}

.pricing-card h3{
  margin: 0 0 14px 0;
  font-size: 16px;
  letter-spacing: -0.01em;
}
/* ================= PRICING EXAMPLES ================= */

.pricing-examples{
  margin-top: 34px;
}

.pricing-examples h3{
  margin: 0 0 18px 0;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--text-dark);
}

.example-grid{
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: 18px;
}

.example{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 18px;
  transition: transform .12s ease, box-shadow .12s ease;
}

.example:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.example-price{
  font-size: 22px;
  font-weight: 800;
  color: var(--accent);
  margin-bottom: 6px;
}

.example p{
  margin: 0;
  font-size: 14px;
  color: var(--text-muted);
  line-height: 1.4;
}

.discount-chips{
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.chip{
  background: rgba(240,81,35,0.10);
  border: 1px solid rgba(240,81,35,0.18);
  color: var(--text-dark);
  padding: 10px 12px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 600;
}

.chip strong{
  color: var(--accent);
  font-weight: 800;
}

.pricing-divider{
  height: 1px;
  background: var(--border);
  margin: 18px 0;
}

.how-list{
  list-style: none;
  padding: 0;
  margin: 0;
  counter-reset: step;
}

.how-list li{
  counter-increment: step;
  margin-bottom: 18px;
  position: relative;
  padding-left: 42px;
  color: var(--text-muted);
}

.how-list li::before{
  content: counter(step);
  position: absolute;
  left: 0;
  top: 0;
  width: 28px;
  height: 28px;
  background: rgba(240,81,35,0.12);
  color: var(--accent);
  font-weight: 800;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
}

.how-list strong{
  display: block;
  color: var(--text-dark);
  font-weight: 700;
}

@media (max-width: 900px){
  .pricing-wrap{
    grid-template-columns: 1fr;
  }
  .pricing-card{ box-shadow: none; }
}


/* ================= WHAT WE HELP WITH ================= */

.help.section{
  padding: 76px 0; /* tighter than default */
}

.section-head{
  text-align: center;
  margin-bottom: 34px;
}

.section-head h2{
  margin: 0 0 10px 0;
  font-size: 28px;
  letter-spacing: -0.02em;
}

.section-head p{
  margin: 0 auto;
  max-width: 60ch;
  color: var(--text-muted);
  font-size: 16px;
}

.help-grid{
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

@media (max-width: 900px){
  .help-grid{
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 560px){
  .help-grid{
    grid-template-columns: 1fr;
  }
}


/* Card styling */
.help-card{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px;
  position: relative;
  overflow: hidden;
  transition: transform .14s ease, box-shadow .14s ease, border-color .14s ease;
}

/* subtle accent strip */
.help-card::before{
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, rgba(240,81,35,0.95), rgba(240,81,35,0.15));
}

/* icon dot (optional, keeps the look “designed”) */
.help-icon{
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: rgba(240,81,35,0.10);
  border: 1px solid rgba(240,81,35,0.18);
  display: inline-block;
  margin-bottom: 14px;
}

.help-card h3{
  margin: 0 0 8px 0;
  font-size: 18px;
  letter-spacing: -0.01em;
}

.help-card p{
  margin: 0;
  color: var(--text-muted);
  font-size: 14px;
  line-height: 1.5;
}

.help-card:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
  border-color: rgba(240,81,35,0.22);
}

/* ================= REVIEWS ================= */

/* ================= REVIEWS (CLUTCH) ================= */

.reviews.section{
  padding: 80px 0;
}

.reviews .section-head{
  margin-bottom: 26px; /* slightly tighter */
}

/* Make the widget feel native (no extra framing) */
.reviews-widget{
  width: 100%;
  margin-top: 26px;
}

/* Remove OUR styling from the iframe container */
.reviews-widget iframe{
  width: 100% !important;
  max-width: 100%;
  border: 0 !important;
  border-radius: 0 !important;
  box-shadow: none !important;
  background: transparent !important;
}


/* ================= FOOTER ================= */

.site-footer {
  background: var(--bg-soft);
  padding: 40px 0;
  font-size: 14px;
  color: var(--text-muted);
}

.footer-inner {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 20px;
}
.footer-links{
  margin-top: 18px;
  font-size: 13px;
  color: var(--text-muted);
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  align-items: center;
}

.footer-links span{
  font-weight: 600;
  color: var(--text-dark);
}

.footer-links a{
  text-decoration: none;
  color: var(--text-muted);
}

.footer-links a:hover{
  color: var(--accent);
}


/* AssistPPC Promo Modal */
.ap-modal-backdrop {
  position: fixed;
  inset: 0;
  background: rgba(0,0,0,0.55);
  opacity: 0;
  visibility: hidden;
  transition: opacity 160ms ease, visibility 160ms ease;
  z-index: 9998;
}

.ap-modal {
  position: fixed;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%) scale(0.98);
  width: min(560px, calc(100vw - 32px));
  background: #fff;
  border-radius: 14px;
  padding: 22px 20px 18px;
  box-shadow: 0 20px 60px rgba(0,0,0,0.35);
  opacity: 0;
  visibility: hidden;
  transition: opacity 160ms ease, visibility 160ms ease, transform 160ms ease;
  z-index: 9999;
}

.ap-modal.is-open,
.ap-modal-backdrop.is-open {
  opacity: 1;
  visibility: visible;
}

.ap-modal.is-open {
  transform: translate(-50%, -50%) scale(1);
}

.ap-modal-close {
  position: absolute;
  top: 10px;
  right: 12px;
  border: 0;
  background: transparent;
  font-size: 28px;
  line-height: 1;
  cursor: pointer;
  padding: 6px 8px;
}

.ap-modal-title {
  margin: 0 0 10px;
  font-size: 22px;
}

.ap-modal-desc {
  margin: 0 0 16px;
  font-size: 15px;
  line-height: 1.45;
  opacity: 0.9;
}

.ap-modal-actions {
  display: flex;
  gap: 10px;
  align-items: center;
  flex-wrap: wrap;
}

.ap-modal-cta {
  display: inline-block;
  padding: 12px 14px;
  border-radius: 10px;
  text-decoration: none;
  font-weight: 700;
  border: 1px solid rgba(0,0,0,0.12);
}

.ap-modal-secondary {
  padding: 12px 14px;
  border-radius: 10px;
  background: transparent;
  border: 1px solid rgba(0,0,0,0.12);
  cursor: pointer;
}

.ap-modal-fineprint {
  margin: 12px 0 0;
  font-size: 12px;
  opacity: 0.7;
}

/* Respect reduced motion */
@media (prefers-reduced-motion: reduce) {
  .ap-modal, .ap-modal-backdrop { transition: none; }
}


.wa-widget {
  position: fixed;
  right: 16px;
  bottom: 16px;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #25D366;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 6px 20px rgba(0,0,0,0.25);
  z-index: 999;
  text-decoration: none;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.wa-widget:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(0,0,0,0.3);
}

/* Desktop hide */
@media (min-width: 768px) {
  .wa-widget {
    display: none;
  }
}

/* ================= PPC AGENCY LANDING PAGE ================= */

.landing-hero{
  padding-top: 72px;
  padding-bottom: 72px;
}

.landing-hero-grid{
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 28px;
  align-items: start;
}

.landing-eyebrow{
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 12px;
  border-radius: 999px;
  background: rgba(240,81,35,0.08);
  border: 1px solid rgba(240,81,35,0.16);
  color: var(--accent);
  font-size: 13px;
  font-weight: 700;
  line-height: 1;
  margin-bottom: 18px;
}

.landing-lead{
  font-size: 18px;
  color: var(--text-dark);
  max-width: 52ch;
  margin-bottom: 12px;
}

.landing-cta-group{
  display: flex;
  flex-wrap: wrap;
  align-items: center;
}

.landing-trust-card h3,
.landing-info-card h3,
.landing-final-card h2{
  margin-top: 0;
}

.landing-trust-list,
.landing-bullet-list{
  list-style: none;
  padding: 0;
  margin: 18px 0 0 0;
}

.landing-trust-list li,
.landing-bullet-list li{
  position: relative;
  padding-left: 24px;
  margin-bottom: 12px;
  color: var(--text-muted);
}

.landing-trust-list li::before,
.landing-bullet-list li::before{
  content: "•";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-size: 20px;
  line-height: 1;
}

.landing-small{
  font-size: 14px;
  color: var(--text-muted);
  margin-top: 18px;
}

.landing-two-col{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 22px;
}

.landing-info-card p:last-child{
  margin-bottom: 0;
}

.landing-final-card{
  text-align: center;
  padding: 40px 28px;
}

.landing-final-card p{
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}

.landing-final-actions{
  justify-content: center;
  margin-top: 24px;
}

@media (max-width: 900px){
  .landing-hero-grid,
  .landing-two-col{
    grid-template-columns: 1fr;
  }

  .landing-hero{
    padding-top: 54px;
    padding-bottom: 54px;
  }
}

@media (max-width: 700px){
  .landing-hero{
    padding-top: 40px;
    padding-bottom: 40px;
  }

  .landing-lead{
    font-size: 17px;
  }

  .landing-cta-group,
  .landing-final-actions{
    flex-direction: column;
    align-items: stretch;
  }

  .landing-cta-group .button,
  .landing-final-actions .button{
    width: 100%;
  }

  .landing-final-card{
    padding: 28px 20px;
  }
}

/* ================= LANDING FLOW ================= */

.landing-progress{
  padding-top: 20px;
  padding-bottom: 8px;
}

.landing-progress-top{
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-bottom: 10px;
  font-size: 14px;
  color: var(--text-muted);
}

.landing-progress-label{
  font-weight: 700;
  color: var(--text-dark);
}

.landing-progress-bar{
  height: 8px;
  background: var(--border);
  border-radius: 999px;
  overflow: hidden;
}

.landing-progress-bar span{
  display: block;
  width: 0;
  height: 100%;
  background: var(--accent);
  border-radius: 999px;
  transition: width .2s ease;
}

.flow-step{
  display: none;
}

.flow-step.is-active{
  display: block;
}

.flow-actions{
  display: flex;
  gap: 12px;
  justify-content: space-between;
  align-items: center;
  margin-top: 28px;
}

.flow-actions-centre{
  justify-content: center;
}

@media (max-width: 700px){
  .flow-actions{
    flex-direction: column;
    align-items: stretch;
  }

  .flow-actions .button{
    width: 100%;
  }

  .landing-progress{
    padding-top: 14px;
  }
}